Question 3:
As guidance to the planning and research stage of my coursework I have conducted to find which publishers will publish my magazine. Looking through these magazine publisher websites I think that Condé Nast would be the best publishers for me because they have never published a music magazine so for them to publish mine would give their readers a new attraction and may also attract more readers. If they publish my magazine they would gain more readers and more profit for them aswell as my magazine will gain younger viewers between the ages of 14- 21. Condé Nast has distributed Wired and Glamour magazine which contain technology & fashion styles. In my magazine I have shown the different fashionable clothing my celebrities are wearing and I have shown modern technology and what gadget is out now. I have included both of what this company shows through the magazines so if I was to be distributed my magazine it will be representing that one magazine.
Publishing and distributing my magazine is a perfect benefit for Condé Nast publications financially. The profits for them will increase straight away as I am attracted the younger audience of my magazine. This is a large company and my magazine is so sure that there wouldn't be any rivals with other magazines. If my magazine gets published by this company they will gain more popularity and will be seen more on the media, they would get sponsors and contracts with other companies. They will be attracting more of the music industry and people will see this publisher worldwide. It will become globalised.
I will distribute my magazine in WHSmiths and maybe with other magazine shops around. My magazine will mostly be sold in WHSmiths because it is a large distributer of magazine and most of my audiences will be from a young age group so WHSmiths is there regular stationary shop. It would be seen as sensible to distribute my magazine in a stationary shop.
The benefit that rhythm magazine will enhance to the distributor from a large company would be that because my magazine is multicultural it will attract all ranges of groups. My magazine can be distributed in the UK or be distributed nationally but it will gain more audiences because I have used models from all around the world and I have shown all the different type of music they might like in my magazine. The potential rhythm has is very wide because my main target audience was chosen specifically to be teenagers. If my magazine gets distributed it will be multi-national.
Condé Nast has a very good logistics network meaning that if they distribute my magazine it can be efficient and broad. They as distributors will find lots of different ways to publish and create a vibe around my magazine. They know lots of different outlets which will be happy to take on rhythm magazine. They can distribute it around the world because they have a branch in the main places and can get other outlets to distribute it from there.
Rhythm magazine will create a big benefit for Condé Nast as my magazine will attract a younger audience and there other magazine usually attracts middle aged audiences. I have noticed the Condé Nast usually publish and distribute lifestyle and technology magazines and not music magazines. If they publish my magazine they will get brand new readers and they will open up a whole new style. As teenagers are constantly reading in society if they choose rhythm then they will gain a new younger audience with their diversities. This will make them well known distributors and will give then more profit. New advertisers will be encouraged that have never been seen. This will create a new buzz around this company.
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