Tuesday, 20 March 2012

Q5. How did you attract/address your audience?

Question 5:


Considering all my audience research as my brief idea I feel I can attract my audience in many other ways. I have attracted my audience through the front cover which is the most important part of my magazine as it decides on whether my audience pick up my magazine or not. One way in which I know I have attracted my audience would be through my model. She is young and the age of my target audience. When they see my model they can relate to themselves cause she is there age. Also my model is very fair and attractive with a light amount of make-up. This will appeal to my audience even more. The model is shown to wearing a nice fitted top showing her figure this is associated with the idea that teenagers are stylish and fashion conscious. It also represents my genre of music. My magazine shows how my model has her individual style and this shows that my audience are independent and individual. I have chosen my model to wear a watch because it shows how my audience are always using a watch as an accessory. This watch accessory makes my model seem as a fashion icon and will give more impact to my magazine when it is displayed on the shelves in the shops. The watch will make my magazine feel more worthy than the others. My audience will relate to this because it shows how they should dress and/or are dressing. The headphones show that my model is young and that my magazine is a music magazine.



Another way I have attracted my audience is by the cover lines always relating to the genre of music. Additionally I used bold dramatic cover lines so my issues would appeal to the audience I am targeting. One on my cover lines states Little Stacey: 'I want to kill them' this would appeal to my target audience because straight away the audience will want to know what's happening," why does a little girl want to hurt the people". Also this cover line is displayed on the left third so when it is displayed on shelves the audience will read this and it will attract them more. This will create a tempting environment for my audience and will attract them in to reading it. I included new artists that is currently out. My cover lines are contemporary and new. I have included a chance for my readers to win an ipad2 and more, my viewers will love to have a chance to win games and this will appeal to them more.




My magazine is shown to be contemporary and has the 21st century look which it I think is very good because it will adapt to modern life and it can relate to the recent musicians out there and to my genre of music. I have used a serif font which I have downloaded from dafonts.com called coalition to represent my style of music and genre of this magazine. My magazine is very individual and independent. My magazines will emphasis to my readers that we are all individuals.




Differently, I have used a regular font from photoshop in which relates to the front cover theme. This will attract my target audience because the font is different from all the other cover lines and the masthead. I have done this deliberetly so it stands out more and so it shows that that's the main cover line. This also makes my magazine noticable.



Another way I have gained my audience was through the colour scheme. My colour scheme is soft cool colours which go nicely with my main image. I have chosen these colour specifically so it relates to my genre of music. The colours are eyecatching and they mix well with each other. My colour scheme will appeal to both males and females for example my model might be female but my colour scheme is quiet masculine. This cleary shows that I have attracted both genders. My magazine language is full english and can be easily read across the world this will gain more readers. My magazine language does not restrict anyone from reading it. Also my audience will be in the stage of education so the english will make sense to do the magazine language in full english. 





In my contents page I have attracted my target audience by keeping it organised and neat though a strong solid border lines. This allows my readers to read the contents with a nice flow and easy to read. All my content detail is nice and clear and although my content stores a lot of information it is easy to read. The warm colour scheme helps my contents and relaxes my audience. I have shown the date so my views know when this is realised and how early they are. My content page images are shown to be very clear and they are enlarged in to the right proportion.


I have attracted my audience by the main features on the front cover. I have put most of my main features on the left third so my audience will notice it on the shelves. The features which I have shown are:
  • The dilema’s on the left third
  • The different types of models I have chosen through the ethnicity and religion





  • The bold contrasting masthead


  • The main cover line




  • The website link on the left of the magazine




I have also added an exclusive section on my front cover establishing what my magazine particularly has to offer this mount from all the other magazines.



I have addressed my audience by talking to them like equals instead of imposing my views on them like other magazines do. I wanted my audience to feel free and make decisions for themselves rather them then just following my orders and opinions. I want to treat my audience like intelligent people because at their age they are always told what to do and how to act whereas with this magazine they can have freewill. My audiences are in the current stage of young developing mind so I want to hear there feedback and views on the celebrity life styles. My audience can make up their own opinions and minds because they are independent humans.

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